Over the past five years, we’ve built the foundation for a global movement to cultivate character by bringing our annual Character Day, with award-winning films, in-depth discussion kits, Global LiveCast Q&A, online resource hub, and expansive outreach strategy into over 200,000 classrooms, schools, companies, congregations, homes, and other groups in all 50 states and 125 countries. That’s an estimated 5 million people and 15,000 schools. And they all wanted more: more content, more ways to engage, year-round.
Our next chapter: cultivate character on an even larger scale, year-round. With this project, we are going to build upon everything we have created through Character Day to address a new set of urgent, universal Big Questions: What is the relationship between character and technology use? How and when does technology enhance our character? How can turning off technology on a regular basis strengthen our character and reconnect us with the strengths that make us human -- humility, gratitude, curiosity, love, diligence, and honesty?
By expanding upon our unique and proven Character Day model, and combining that with a professionally-developed year-round initiative with both #CultivatingCharacter and digital wellness mini-challenges, we’re going to create a global movement to #CultivateCharacter by turning off screens regularly, what we’re calling #Living24Six.
This project has 3 main outputs:
1. Character Day 2019, with overarching theme of the relationship between character and technology use.
2. Year-round #CultivatingCharacter and #Living24Six initiative that tackles new Big Questions with extraordinary potential
3. Evaluation with qualitative impact analysis including case studies and surveys across different types of groups, including control groups.