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Common Sense proposes to undertake the development of a new taxonomy for positive character virtues and incorporate it into our ratings and review process and platforms in the three phases described below:

1. Research and Development Phase (6-­8 months) that will culminate in the development of a set of guidelines and taxonomy that editors and reviewers would use to tag, rate and review visual media for positive character virtues and strengths;

2. Product Development Phase that will conclude with the best incorporation of the expanded framework in our media reviews and the development of curated lists, guides and other content;

3. Implementation Phase when we will train reviewers and editors in the reliable and consistent application of the rubric, begin tagging media, and conduct outreach to relevant audiences and partners.