Critics of capitalism tend to see big businesses as greedy, malicious, and unscrupulous—above all, as unconcerned with the public good. In Spiritual Enterprise, Theodore Roosevelt Malloch answers these charges by suggesting that free-market economies thrive in part because of their "profound connection to a fundamentally religious frame of mind." Malloch develops the notion of "spiritual capital" to describe the distinctive virtues that sustain capitalist relationships.
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