Guidelines for Reproducing the Logo

We are proud to present guidelines and files for reproducing the John Templeton Foundation logo. Our goal is to consistently present the John Templeton Foundation in all forms of communication — from the web through print. We hope that you will use the appropriate file for your communications medium, and that you will contact us if you have a unique need. The logo is a designed and finite relationship of type and image, and should never be changed or altered in any fashion.

For further information on this page please e-mail Clio Mallin at cmallin@templeton.org.

Meaning

The logo of the John Templeton Foundation represents our mission to serve as a philanthropic catalyst for scientific discovery on what scientists and philosophers call the 'Big Questions.'

The rare and remarkable chambered nautilus has long captivated scientists, mathematicians, poets, and sailors. Living in the outermost chamber of its calcium house, it creates new and larger rooms, each one exactly 6.3 percent larger than the last. It moves from old to new as it grows, and the symmetry of the nautilus shell is repeated in leaves, seeds, petals, pinecones, and sunflowers - a Fibonacci sequence - and has a growth pattern similar to that of the human embryo. Its mathematically perfect proportion reminds us that growth is part of nature's path, and even as there are profound changes in the world around the chambered nautilus, this "living fossil" of ancient geologic history thrives. Easily changing water and air pressure in its chambers, the nautilus is ever adapting and ever evolving.

The chambered nautilus is the symbol chosen by the John Templeton Foundation. It embraces Sir John's ideas and vision for discovery, for rigorous scientific inquiry, and for innovation, and is emblematic as a window on visible and invisible worlds.

Logo Colors

The following colors are intrinsic to the logo and its meaning, and may not be changed in any full color applications. The colors are formulated to reproduce in different media for maximum legibility and effectiveness.


Logotype: Line: Nautilus channel 1: Nautilus channel 2:
PMS 287 Uncoated PMS 415U Black PMS 639U
PMS 294 Coated PMS 415C   PMS CyanC
C100 M69 Y0 K11 K 50 K 100 C 100
R0 G51 B153 R153 G153 B153 R0 G0 B0 R0 G154 B207
# 003399


# 999999


# 000000


# 009ACF


Area of Isolation

The John Templeton Foundation logo requires open space around it. No other visual elements, including type and image, are permitted in the area of isolation.

Sizing Guidelines

To insure consistent quality and communications effectiveness, the John Templeton Foundation logo should not be used smaller than the minimum size.

Minimum size: 1 "X 0.618"




Mark sizes in various applications



Business card: 1.07"W







13X10 envelop: 1.62"W


Logo File Index

Please select the appropriate file format to ensure optimum reproduction.


Color (pms, cmyk or rgb)



Greyscale or 1 color use (k)




  PROFESSIONAL PRINTING   EPS (300 dpi)
  Pantone ink (pms)    
  
  Four color process (cmyk)   
  Greyscale (k)   
   
  OFFICE PRINTING   TIFF (300 dpi)
  Four color process (cmyk)   
  
  
  Greyscale (k)   
  
  
   
  SCREEN DISPLAY   TIFF (300 dpi)
  Color (rgb)   
  Greyscale (rgb)   
 
 These two files for the nautilus photo are required for printing with Pantone ink. The files are linked and must stay together. For the TIFF logo formats there are three image sizes. See below.


Image Size
(by width)
Logo files may not be enlarged after being placed or inserted into a document without losing reproduction quality. Files may be reduced.

Because the memory size of a TIFF varies greatly with image size, three different image sizes have been provided. Select the file that is the same size or slightly larger than the desired reproduction size to avoid the memory burden of the larger files.






 1 inch is the minimum size


File Format Basics
EPS TIFF JPEG
Highest-quality output for graphic images with hard edges, including type and rules.

Required for printing JTF logo with Pantone ink, which is done for all stationary components.

Ideal for design software (Adobe Illustrator, Adobe InDesign, Quark Xpress).


EPS files require Adobe PostScript enabled printers, so not always suitable for PC based office printing.
Highest-quality output for photographic images and best alternative to EPS for hard-edged graphics.

Ideal for office software (Microsoft Word and Excel).
Compressed file format for on-screen viewing.

Ideal for web and PowerPoint.

Not suitable for printing.
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