Kathleen D. Vohs is an assistant professor of marketing and McKnight Land-Grant Professor at the Carleton School of Management of the University of Minnesota. Her research is concerned with the psychological effects of being reminded of money, self-regulation, particularly in regards to impulsive spending and eating, making-choices, the fear and feeling of being duped, and self-escape behaviors. A summa cum laude graduate of Gustavus Adolphus College, she earned her Ph.D. in psychological and brain sciences at Dartmouth College in 2000. After post-doctoral fellowships at Case Western Reserve University and the University of Utah, she joined the faculty of the Sauder School of Business at the University of British Columbia in 2003 as an assistant professor of marketing and the holder of the Canada Research Chair in Marketing Science and Consumer Psychology. She accepted her present position in 2005. Dr. Vohs has been a summer scholar at the Center for Advanced Study in the Behavioral Sciences in Stanford and is the recipient of Dartmouth’s Hannah T. Croasdale Graduate Study Award, the MENSA Award for Research in Excellence, and the SAGE Young Scholars Award given by Sage Publications and the Foundation for Personality and Social Psychology. Her research has been supported by the National Institute of Mental Health, the Social Sciences and Humanities Research Council of Canada, the Netherlands Organization for Scientific Research, the University of Minnesota, the Association for Consumer Research Funding, the American Cancer Society, and the National Institutes of Drug Abuse. She formerly served on the editorial board of the Personality and Social Psychology Bulletin and currently serves on the editorial boards of the Journal of Personality and Social Psychology and Compass. The author of some eighty-five articles published in scholarly journals or chapters in volumes of collected works, she is the co-editor (with Roy F. Baumeister) of Sage’s 2007 Encyclopedia of Social Psychology and the co-editor of three books, including, most recently, (with Roy F. Baumeister and George F. Loewenstein), Do Emotions Help or Hurt Decision Making? A Hedgefoxian Perspective, which was published last year by the Russell Sage Foundation.